The traditional direct-response letter comes through snail mail. It might have a message on the envelope to rouse your curiosity about what's inside.
The letter inside tells you about their product or service. There's an order form and often a toll-free phone number.
A lot of people send these straight to the trash because they're so poorly written.
While snail-mail sales letters are still a thing, most sales letters are now on the web. You click on an ad or a link in an email, and boom - You're on a sales page.
But it's gotta be well-written. Otherwise, the reader surfs away.
Frank Mitchell is an AWAI Trained and Verified Copywriter
How To Get Compelling Direct-Response Marketing Copy
No doubt, people do a lot of buying and selling on the internet. We're on track to having over 22% of the world's retail sales taking place on the web.
And we already have a lot of business-to-business (B2B) transactions on the internet too!
Even so, print media and snail mail are alive and well.
But you don't want to waste money sending out tons of letters that might get a response. You want your advertising dollar to work for you. That's why you need effective direct-response copy.
I write using proven techniques to get the reader's attention and keep it, getting a higher response rate.
High-Impact Direct-Response Copy is an Investment That Pays for Itself Many Times Over
Headline. A unique, attention-getting headline that makes a big promise.
A Message That Focuses on Your Customer. A one-on-one conversation with your prospect. You reach the reader with a story, a testimonial, or getting the reader to picture his or her life with your product or service.
Scannable Format. People are really busy, and they don't want to read everything that's put in front of them. You have to give the reader a look at what's in there and why he or she should read it now.
Call to Action. Your goal is to convert your prospect into a paying customer, right? So you surely want to urge your customer to take action - buy a product, sign up for a membership, download an ebook, get your free newsletter ... depends on your goal.
It's the job of a copywriter to write content that drives sales. So it makes sense to hire an expert copywriter for your direct-response campaign.
